A strategy map into the future
(r)evolutionäre ideen has developed a strategy map which helps organisations, teams and individuals find their way through the strategic process and manage change. The strategy map is a digital application which brings together the tools and principles of traditional strategy consultancy, participation and design. It is a consistent model with graphics and vocabulary rooted in the metaphor of a voyage.
“Do not go where the path may lead,
go instead where there is no path and leave a trail.”
Ralph Waldo Emerson
What the strategy map does
Orientation and conception: project teams create a shared understanding of their strategy from the start. Connections become visible, and complexity can be managed in a flexible way.
Participation and identification: internal and external agents can place themselves on the map and contribute their knowledge and perspectives (wisdom of the crowd). This improves the quality of outcomes and gives the contributors ownership over “their map”.
Design and communication: Content is matched early on with design and communication tools. These are then tested (prototyping). During the process, images, narratives and pathways appear which make every project – and every map – unique. The resulting strategies are clear and elegant.
Structure of the strategy map
The strategy map integrates the areas of analysis, future, process and communication. There are tools and templates in each area to help you visualize your strategy step by step.